They say the best things in life are free, and they’re right. Sunflower Summer offers a chance for Kansas families to explore the Sunflower State — for free. Don’t miss your chance to participate in the 2024 Sunflower Summer Program! Venue Applications will be open January 22 - March 15.
Please stay tuned to Travel Talk newsletters to be the first to know program news and updates.
The Sunflower Summer Program is a benefit for Kansas families with school-aged children to encourage them to explore, and fall in love, with Kansas. The program is designed to give affordable access to tourism attractions across the state and support the Kansas tourism economy. Eligible Kansas families download the Sunflower Summer App to claim tickets to participating venues that meet the criteria stated below. Tickets are redeemed at participating venues upon their arrival. Each user can only use tickets once per venue during the 2024 season.
The 2024 Sunflower Summer user season will run from Saturday, May 25 – Sunday, August 11, 2024.
Venues must meet eligibility requirements below to participate in the 2024 Sunflower Summer Program:
Venues will be required to provide pricing information on the submitted application for their 2024 summer. Sunflower Summer reimbursements cannot exceed standard published attraction pricing.
The program requires a maximum of two demographic distinctions: 1 student rate (Pre-K – 12th Grade) and 1 adult rate (for accompanying adults).
Non-admission-based venues may receive a grant of $5 per participant when tickets are activated at your location. Flyers will be provided to you to post at your location if no staff is available, reminding users to activate the ticket. Non-admission-based venues are required to follow all other application and agreement procedures as detailed. Non-admission-based venues must use the granted funds for operations or marketing projects for their venue.
Paper vouchers are an acceptable alternative to digital tickets proving the following requirements are met. Paper vouchers will be provided to venues closer to program launch.
Kansas Tourism will utilize secret shoppers to monitor user experience and program compliance to maintain the best possible experience for users and venues. These visits will be well documented and will result in written feedback.
Program participants must meet the following criteria to participate in the 2024 Sunflower Summer program. Program participants will only be allowed to redeem a ticket once per attraction, per season through the app or via paper voucher.
Kansas Tourism will be using both paid and unpaid strategies to promote state-wide use of the 2024 Sunflower Summer Program. Stakeholders, such as participating venues and local destination marketing organizations, may market the program when the following guidelines are met:
For more information on the Sunflower Summer Program, please contact Jordan Roemerman, firstname.lastname@example.org.
When is the 2024 Sunflower Summer Season?
The 2024 Sunflower Summer user season is Saturday, May 25 – Sunday, August 11, 2024.
I would like to promote the Sunflower Summer program. How can I do so?
We encourage both participating venues and destination marketing organizations (local Chambers, CVB's, economic development offices, etc.) to help us market the program. For our team to know how our stakeholders are promoting the program we are requiring the following for the 2024 season.
When are venue applications open for Sunflower Summer?
Applications will be accepted from January 22 - March 15, 2024. Applications can be found at this link after January 22. We encourage all potential venues to tune into a Sunflower Summer Information Session. Details for these sessions can be found below.
Do I have to pay to participate as a venue in Sunflower Summer?
Sunflower Summer is a free program for both venues and users!
My attraction doesn't have a cost for admission. Can I participate in the Sunflower Summer Program?
Non-admission-based venues, including venues with no staff on site, can participate in Sunflower Summer as long as eligibility criteria (listed in the Program Guidelines) are met. Non-admission-based venues may receive a grant of $5 per participant when tickets are activated at your location. Non-admission-based venues must follow all other application and agreement procedures as detailed. Non-admission-based venues must use the granted funds for operations or marketing projects for their venue.
Am I eligible to participate as a venue in the 2024 Sunflower Summer Program?
Eligible venues must be a tourism-driven attraction located in the state of Kansas. Attractions must fit into one of the following categories: museums, discovery centers, historic sites, arboretums, water parks, amusement parks, zoos, guided trolley tours, live theater events, and professional sports events.
I represent a professional sports event or a live theater performance. Am I eligible for Sunflower Summer?
Live theater events and professional sports events are eligible for program participation for one event date or show run during the 2024 Sunflower Summer Season. Live theater events must be rated ‘G’ and/or appropriate for children of all ages.
According to the eligibility guidelines my attraction/business is not eligible for the program. How can we still be involved?
If you are a tourism related business that is not eligible to be included as a Sunflower Summer Venue, there are other opportunities for promotion through Kansas Tourism. We encourage your locations to add a coupon or deal on TravelKS.com (instructions to do so here), a page that will be promoted to Sunflower Summer users. For more information, contact Jordan, email@example.com.
We are requiring the following upgrades to your listing on TravelKS.com in order to be a participant in the Sunflower Summer program. Find a complete guide to our extranet system here. If you don’t have access to the TravelKS.com extranet or have additional questions on the listing requirements below, please email firstname.lastname@example.org. Our team will be reviewing all applicant listings as applications come in and will be working with your team to coordinate the following:
Have an attraction in your community that you think would be a great fit for the Sunflower Summer Program? Download and share the document below.