Mission & Vision

Mission:
The mission of the Kansas Tourism Division is to inspire travel to and throughout Kansas to maximize the positive economic and other impacts that tourism has on our state and local communities.

Vision:
We will create a better quality of life for all Kansans through a strong travel industry and economy, ensuring all travelers feel welcome and are provided the resources to create awe-inspiring experiences. 

Values:
Passionate- We enthusiastically take ownership of our role in the Kansas tourism industry.
Authentic- We communicate genuinely and effectively with our customers, partners, and each other.
Inclusive- We support all aspects and places of tourism in Kansas, and find ways to welcome all visitors.
Innovative- We are open to new ideas, progressive in our thinking, and strategic in our actions.