BALDWIN was created in 2009 by designer Matt Baldwin. While Matt and his wife Emily ran their successful Kansas City boutique, Standard Style, customers asked for the perfect, American-made premium denim. In their Kansas City design studio, BALDWIN creates classic designs that never feel overworked. Instead, each detail is carefully considered and crafted in deference to the legacy of uniquely American casual and work wear. Using the best fabric mills, wash houses, and craftsmanship in the world, BALDWIN elevates classic American style in a way that is both earnest and easy to wear. After a 2015 CFDA Vogue Fashion Fund nomination, BALDWIN continues to bring their unique take on classic American style to an even wider market. BALDWIN is for the individual that cares about every textile, every stitch, every seam – finished or raw, and wants to tell a story about their style – not have their style tell a story about them.