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International Marketing

The International Travel Marketing Program assists domestic wholesale receptive operators, wholesale international tour operators, and retail international travel agents in their efforts to create, promote, and sell individual tour packages to Kansas. This program is designed to continuously educate the international traveling public on the benefits of traveling in Kansas by generating positive Kansas media coverage through working with the international travel media.

This program's fiscal resources are currently dedicated to target the primary origin-feeder markets of German speaking Europe (Germany, Austria, Switzerland), the United Kingdom (England, Scotland, Wales, Northern Ireland) and the Republic of Ireland.

We partner with Oklahoma for these efforts. The international marketing program is administered by Destinations by Design, Lisa Weigt. 

Contact
Lisa Weigt, Destinations By Design
Ph: (480) 664 3076 
C: (602) 999 6158 
Fx: (480) 361 4076


Research:

International States Travel Summary 2018

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Co-op Opportunities

IPW  

Reach international wholesale travel trade and travel media by participating in U.S. Travel Association's IPW (formerly known as International Pow Wow).  Shared booth space within the one KSOK booth is limited to two Kansas organizations, booth share space is allotted on a first-come, first-served basis, with first right of refusal offered to past-year delegates. The 2019 IPW will be held in Anaheim, CA, June 1-5, 2019.


International Travel Writer Press Trips

Host pre-qualified international travel journalists in your community. Available to communities along published international fly/drive travel routes as well as "specifically requested" from the publisher. Throughout the year, hosting is requested from DMOs and/or relevant outfitters and travel experience suppliers (lodging, unique F&B, local guides, attractions & annual events). 


Essentially America - United Kingdom

Essentially America, with 50,000 British subscribers, is a quarterly consumer glossy travel magazine targeting British travelers who frequently visit America. KSOK full-page advertorial placement has been leveraged with Brand USA cooperative funds. Advertorial themes vary, depending on feature editorial within each issue, but always will promote our core destination drivers targeting British travelers (Route 66, Scenic Byways, Native American, Cowboy, Music, Food, Civil Rights, and Art & Culture).


AMERICA Journal - Germany

AMERICA Journal readers are frequent travelers to North America. More than 90% of all readers visit North America once a year; 33% visit twice or more often per year. The average reader stays for 18 days per visit. More than 90% of all AMERICA Journal readers travel with a partner or with family. Magazine is distributed bi-monthly to 50,000 subscribers.


Annual Marketing Mission - German Speaking Europe OR United Kingdom & Ireland

Every year Kansas and Oklahoma visit key international travel trade, travel industry and travel media partners in their offices to update and fully express our sincere partnership interest.  Often mission delegates will train select in-house travel trade as well as host Kansas/Oklahoma training events.  Marketing mission dates and itineraries fluctuate each year with the next marketing mission planned for German speaking Europe in mid to late August 2019.  Typical trip is 10-12 days in length with actual travel dates determined as itinerary planning becomes active.