Public Relations

Public relations is an extremely important component within the entire marketing program for the Kansas Department of Wildlife, Parks and Tourism (KDWPT). The ability to reach out and encourage journalists to convey the positive messages and interesting news and stories of Kansas has long proven effective. The power of such editorial coverage is most significant in influencing consumer travel-related decisions. Some of the key objectives of the State’s PR program include:

  • Identify and maintain relationships with key journalists who demonstrate potential for influencing the national and international traveler to choose Kansas as a destination through print and broadcast publications.
  • Monitor social media mentions, post/retweet throught social network profiles and build relationships with local and regional bloggers whose audiences include the State’s targeted demographics.
  • Through public and media relations services, showcase Kansas tourism and outdoor activities and opportunities.
  • Establish the State as a spokesperson/source for journalists seeking travel/outdoor trend stories.
  • Identify and expand communications with new media markets representing all facets of Kansas tourism, including outdoor opportunities.
  • Secure placement of Kansas tourism and outdoor related stories in print, broadcast, electronic and social media applications.  

Opportunities

Feature Release Wire Distribution – Be included in one of the themed press releases to be distributed by PR Newswire.

Kansas Journals – Contribute your PR story for possible inclusion in the monthly distribution of Kansas Journals (story tips for journalists) to national media.

Photo Library Option – Send us fresh and current images of your community attractions. Photos should be photographer-rights released so that journalists are free to use them in stories. A photo credit line can often be included.

Hosting Journalists -

Host Journalists in your community as opportunities arise with media press trips throughout the year. As story opportunities are identified and journalists are properly vetted, you will be contacted for hosting opportunities.

Click here to review DMO guidelines for hosting journalists (new document)
Click here to review the Kansas FAM guidelines for journalists (new document)

PR Contact: Tracey Stratton, jones huyett Partners, 785.228.0900