Marketing Resources

Tourism Marketing 101

New to tourism marketing? Here's a primer to assist you in getting started. This is a simple workbook to get you started.

Tourism Marketing: Getting Down to Basics

Marketing Research

Great marketing always starts with research. You can find a wealth of information include economic impact studies, traveler profiles, advertising effectiveness studies and more in the Research and Reports section of this site.

Research and Reports

Criteria for Participation in Marketing Materials

Want to be included in TravelKS.com, state map, pre-planned itinerary or other tourism materials produced by Kansas Tourism? Please refer to our list of criteria. Remember, events and attractions must be of interest to travelers in addition to local residents.

Criteria for Participation in Marketing Materials