International Marketing

The International Travel Marketing Program assists domestic wholesale receptive operators, wholesale international tour operators, and retail international travel agents in their efforts to create, promote, and sell individual tour packages to Kansas. This program is designed to continuously educate the international traveling public on the benefits of traveling in Kansas by generating positive Kansas media coverage through working with the international travel media.

This program's fiscal resources are currently dedicated to target the primary origin-feeder markets of German speaking Europe (Germany, Austria, Switzerland), the United Kingdom (England, Scotland, Wales) and Ireland (Northern Ireland and Republic of Ireland).

We partner with Oklahoma for these efforts. The international marketing program is admisitered by Destinations by Design, Lisa Weigt. 

Contact
Lisa Weigt, Destinations By Design
Email
Ph: (480) 664 3076
C: (602) 999 6158
Fx: (480) 361 4076


Opportunities

IPW  

Reach international wholesale travel trade and travel media by participating in U.S. Travel Association's IPW (formerly known as International Pow Wow). 

  • 2015 - Orland0, FL, May 30-June 4 - Booth Shares SOLD OUT
  • 2016 - New Orleans, LA, June 18-22 - Booth Share OPEN

Shared booth space within the one KSOK booth is limited to two Kansas organizations, booth share space is allotted on a first-come, first-served basis, with first right of refusal offered to past-year delegates. One additional KSOK booth will be explored (2016), though will require three additional KSOK booth share partners. 

Deadline: April 2015

Cost: $2,500 per parnter plus travel expenses


International Travel Writer Press Trips

Host pre-qualified international travel journalists in your community. Available to communities along published international fly/drive travel routes. Throughout the year, hosting is requested from DMOs and/or relevant outfitters and travel experience suppliers (lodging, unique F&B, local guides, attractions & annual events). 

Cost: Trade-out/cost of goods and services


German Speaking Europe Marketing Mission

Appointment and routing details to be determined. Will meet with tour operator partners prior to attending AMERICANA. This marketing mission will begin and end in Munich. Sliding scale sponsorship ($500-$2000) is offered to communities "currently" featured in international published programs. Sponsorship supports entertainment travel expenses and hosted client F&B. It is not mandatory for sponsors to travel. Travel expenses are in addition to sponsorship. Estimated travel expenses under $4,000 per person (including flight). 

Mission Travel Dates: August 22-30, 2015


Americana, Augsburg, Germany, August 30-September 7, 2015

AMERICANA is Europe's top event for recreational and Western riders and is the European Championship Event for western riding and reining. This 5-day show attracts more than 42,000 western riding enthusiasts, from competitors to hobbyists. The show is held every other year (odd years). The Kansas/Oklahoma delegation includes Native American dancers and western music entertainer(s) who perform hourly from our large booth. Traveling sponsors are coordinated for continuous booth coverage.

Cost: Sliding scale sponsorship ($500 - $2,000) is offered to communities "currently" featured in international published programs. Sponsorship supports hosted client F&B during marketing mission and entertainment travel expenses during marketing mission and at AMERICANA. It is not mandatory for sponsors to travel. Travel expenses are in addition to sponsorship. Estimated travel for Americana is $3,000 per person (including flight).

Deadline: March 2015


Essentially America - United Kingdom

Essentially America, with 50,000 British subscribers, is a quarterly consumer glossy travel magazine targeting British travelers who frequently visit America. KSOK full-page advertorial placement has been leveraged with Brand USA cooperative funds. Advertorial themes vary, depending on feature editorial within each issue, but always will promote our core destination drivers targeting British travelers (Route 66, Scenic Byways, Native American, Cowboy, Music, Food, and Art & Culture).

KSOK Placement: Full page advertorial
Dates: February 2015 and April 2015
Deadline: 60 days prior to publishing date
Cost: $1,200 - $2,500 based on placement size/issue
Contact: Larry Cohen (publisher) via Lisa Weigt, (480) 664-3076, lisaw@travelksok.com 


Quarter Horse Journal - Germany, Austira, Northern Switzerland

Western riding, equine consumer magazine sold at newsstands throughout German-speaking Europe. Publishes 30,000 monthly.

KSOK Placement: Full page advertorial
Dates: January - March 2015
Cost: $900 per 1/2 page ad
Contact: Publisher via Lisa Weigt, (480) 664-3076, lisaw@travelksok.com 


AMERICA Journal - Germany, Austria, Northern Switzerland

AMERICA Journal readers are frequent travelers. More than 90% of all readers visit North America once a year; 33% visit twice or more often
per year. The average reader stays for 22 days per visit. More than 90% of all AMERICA Journal readers travel with a partner or with family. Magazine is distributed bi-monthly to 40,000 subscribers.

KSOK Placement: 2/3-page 4-color vertical display

Dates:

  • January/February 2015
  • March/April 2015
  • May/June 2015
  • July/August 2015
  • September/October 2015
  • November/December 2015

Deadline: 60 days prior to publishing date
Cost: $1,250 - $6,000 per placement
Contact: Detlef Fox (publisher) via Lisa Weigt, (480) 664-3076, Lisaw@travelksok.com