International Marketing

The International Travel Marketing Program assists domestic wholesale receptive operators, wholesale international tour operators, and retail international travel agents in their efforts to create, promote, and sell individual tour packages to Kansas. This program is designed to continuously educate the international traveling public on the benefits of traveling in Kansas by generating positive Kansas media coverage through working with the international travel media. The International Travel Marketing Program's fiscal resources are currently dedicated to target the primary origin-feeder markets of German speaking Europe (Germany, Austria, Switzerland), the United Kingdom (England, Scotland, Wales) and Ireland.

Lisa Weigt, Destinations By Design
Ph: (480) 664 3076
C: (602) 999 6158
Fx: (480) 361 4076

International Marketing Workshops

For more information on the International Workshops, contact Lisa Weigt at (480) 664-3076.

International Marketing Materials

German Lure Brochure

The twenty-four pages of the German launguage Kansas/Oklahoma brochure are dedicated to influence destination decisions of German speaking travelers by illustrating the key destination drivers for Kansas/Oklahoma. Highlighted are traveler experiences involving Native America, Cowboy Culture, Route 66, Scenic Byways & Historic Trails, non-consumptive Outdoor & Ecosystems, Unique & Quirky Art, and the independent local Culinary Scene.

The piece is distributed to both businesses and consumers. It is supplied to our tour partners America Unlimited,, Argus Reisen, CANUSA, DERTour - ADAC, FTI, Junker Reisen, Mercator Reisen, Neckermann, SK Touristic, and Skytours. It is also the fulfillment piece sent to consumers and distributed at consumer Travel Fairs in Stuttgart, Munich, Hamburg, Berlin, Nuremberg, Augsburg, & Zurich.

German Tour Catalogs

  • CANUSA 2010 Brochure
  • America Unlimited 2010 Brochure
  • FTI 2010 Brochure
  • Argus Reisen 2009 Brochure
  • Neckerman 2009 Brochure
  • Skytours 2009/2010 Flyer

UK Tour Company Catalogs

  • Ranch America 2009 Brochure
  • Experience Holidays


      IPW (PowWow)

      The U.S. Travel Association's International Pow Wow is the travel industry's premier annual international marketplace. Being re-branded as IPW, the appointment show brings 2,900 international wholesale travel trade and journalists from over 70 countries to negotiate with 3,100 USA travel suppliers for the development of in-bound USA leisure travel business.

      In 2012, Kansas City, Lawrence, and Wichita joined Oklahoma City and Tulsa to represent Kansas/Oklahoma as gateway cities. Interest in Kansas/Oklahoma, as a destination, continues to be strong and continues to grow. Appointment notes and follow-up instructions will be available soon.